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Mar 19, 2018

When Japan’s Sapporo last year acquired craft-beer pioneer Anchor Brewing, many craft brewers characterized the transaction as the end of an era. It’s one John Dannerbeck today looks back on fondly having worked alongside the brewery’s legendary owner Fritz Maytag and the eclectic mix of seasoned managers that stubbornly rejected the notion of growth for growth sake and consequently gave birth to a global movement of craft brewers. Join us when John revisits his entry into the brewing business and the unrelenting market dynamics that bruised management’s ability to keep growth at bay.